Blink, by Malcolm Gladwell (ISBN: 0316172324)

Why do courts rely on "expert testimony?" Because experts often have the right experience to make quick judgements about their field of expertise, and be right most of the time. Most people would be wise to save their money on this one, however...

This would be a great book for the perfectionist who thinks it's better to get everything right before making a decision - this book reinforces quick-thinking, snap-judgements (provided the experience is there), and a concept called thin-slicing. In a few words, thin-slicing is simply defined as trusting your instincts.

The smartest thing Malcolm writing this book is that he followed it quickly after "the Tipping Point" (review coming soon) so he is guaranteed to get huge numbers of buyers due to his increasingly strong brand. Unfortunately I believe it also weakens his brand, because it lacks the same punch and "wow" that the Tipping Point offered.

There. I've saved you $15.
















Ahnold - mid blink.